There is opportunity behind every adversity. It makes good business sense to take calculated risks in anticipation of better economic times. When most companies recoil and curtail advertising, their competitors smell fresh opportunities and see potential for increased market share. History has proven that the very nature of a recession is both short-lived and instructive, and that it can present a brave new future for the steadfast and prepared company. Look around you. Think of the top five media advertisers. Have they cut back, maintained their presence or become more aggressive?
The reflex boardroom response to a recession is to reduce ‘less critical expenses’, such as Human Resources, Perks and of course, Marketing. Most experts agree though that this is when it is especially prudent financially and strategically, to remain focused on product quality and service delivery, with less disposable income to share with increasing competition. Human nature draws us to the strong and confident among us. Similarly, customers gravitate towards successful companies. Brand loyalty then becomes the name of the game. Will you keep your clients devoted to you and attract new customers? Think of it as a spotlight on you in a dark room filled with competitors and your or your company is that guide they’ll follow at the end of the tunnel.
It pays to advertise, now more than ever!
Open Your Mind to the Endless Possibilities to Touch, Move and Inspire All.